If the dragons see overall potential in an investment being made, the pitch will conclude with the dragons offering the full amount of money requested and negotiating the amount of equity initially offered. Should they cite areas of the business plan they find desirable or enticing, questioning may pause whilst the dragons think of potential routes to investment. If the dragons believe the business plan proposed is not credible, the entrepreneurs are often subject to ridiculing on grounds that widely vary, but particularly upon knowledge of their financial forecasts/profits and over-valuation of the business. Whilst 30 minutes is alleged to be the maximum allocated length of time per pitch, some are reported to have stretched to 2 hours. As part of their opening pitch, advised to keep to a maximum of 3-5 minutes, entrepreneurs must clearly state their name, the name of the business, the amount of money they require and the percentage of equity they would ideally give in exchange.
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Īs of series 18, following initial government guidelines on social distancing stemming from the COVID-19 pandemic, the entrepreneurs and dragons maintain 2 metre distancing with samples of their products pre-placed into a box next to each chair before the pitch starts and no longer shake hands on agreeing a deal. Entrepreneurs pitches selected for broadcast are contacted between a week to one month before it will be aired, allowing time for them to prepare marketing campaigns. A BBC spokesman has stated that entrepreneurs are advised before filming that their pitch may not be broadcast for ‘editorial reasons,’ and will be informed before the series finale. From series 12 onwards, 4 main pitches are broadcast lasting between 10-20 minutes, with 1-2 failed pitches occasionally featured in-between, lasting around 3-5 minutes. īetween series 1-11, up to 10 pitches were broadcast in each episode, with 4 individual pitches lasting around 10 minutes each, a mixture of successful, rejected and failed, and up to 6 failed pitches being shortened to a combined total of less than 2 minutes appearing between each. Strict rules apply that they have had no prior contact with the current panel of dragons and will sign a non-disclosure agreement, prohibiting them from publicly discussing the details of their time on the show until it has been broadcast. Selected candidates will have what they believe to be a viable and profitable business idea or already operational business, but lack start-up funding, funds for promotion or expansion.
The final selection is based on the strength of idea, a robust business plan and projected turnover. The programme is produced by BBC Studios Factual Entertainment Productions and co-produced with Sony Pictures Television International, the owners of the format that is distributed worldwide.Īpplicants can apply to appear on the show through the BBC website, however they may also be directly approached to appear. Reruns of previous episodes are still broadcast on BBC Two. After 16 series on the channel, the show has been broadcast on BBC One since 2021. The first episode was broadcast on BBC Two on 4 January 2005. The show allows several entrepreneurs an opportunity to present their varying business ideas to a panel of five wealthy investors, the "Dragons" of the show's title, and pitch for financial investment while offering a stake of the company in return. Old Granada Studios (OGS) (2018–present) īBC Studios Factual Entertainment ProductionsīBC HD ( simulcast with BBC Two, 2009–2013)ĭragons' Den is a British reality television business programme, presented by Evan Davis and based upon the original Japanese series.
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